Design Archives - Aditya Balaji

Designing Community-Driven Merchandise to Spark Connections

At Yes Toronto, meaningful connections with strangers form the core of our ideology. This philosophy has driven the community’s growth to over 7,000 members in just three years. To embody and spread this spirit, we decided to launch our own merchandise—a tangible extension of our mission to foster positive and genuine connections. Design and Concept …

Creating promotional visuals for an active community

🎨 Overview This contains a series of promotional visuals for Yes Toronto’s events and online prescence. The objective was to create visually compelling posters that not only captured the essence of each event and the community but also resonated with a diverse audience, encouraging participation and fostering community spirit. 🎯 Goals & Challenges The primary …